Burnt Out, Brilliant, and Bored: Good. Now We Begin.
The Coach You Call When the Others Didn’t Work
There’s a strange moment that happens when you hit a certain level of success.
You’ve built businesses. Led teams. Survived reinventions that would level most people. From the outside, things look solid. Admirable, even.
But inside? It’s quiet. Unsettling.
The game feels rigged. The roles feel wrong.
And the praise sounds… hollow.
This isn’t burnout. This is clarity. The uncomfortable kind. The kind that whispers:
This was never it.
I’ve had this moment myself. More than once.
It’s why I stepped back. Shut down what didn’t serve. Let go of everything I was “qualified” to do.
And asked: What actually lights my brain up now?
The answer wasn’t in the metrics.
It was in the silence. The patterns. The raw truth that most people avoid—because success is a good excuse to stay asleep.
So I did something most people don’t.
I rebuilt from the inside out.
Not because I had to, but because I refused to play small in a system that rewards surface over substance.
Now? I work with people like me.
Gifted. Independent. Too sharp to be stuck.
Too emotionally aware to pretend.
Too experienced to tolerate fluff.
They don’t need motivation. They need precision.
They don’t need another performance coach. They need someone who sees through it.
They don’t need validation. They need alignment.
That’s what I do.
Not for everyone. Never was.
But for the ones who’ve tried the rest—and are finally ready to do it right?
You’ll know when it’s time.
I’ll be here.
The coach you call when the others didn’t work.
— Ron van Helvoirt, Founder of Callosom
Great manifesto, Ron. Couldn't be clearer about your coaching practice and who you mean to serve.